“The thesis makes an important contribution to fundamental research and portrays three concrete use cases at the same time. That combination makes the thesis as exciting as it is useful,” says FAMA Chair Carola Schwennsen to explain the decision of the panel. The prize, which comes with an endowment of 1,000 euros, was presented at the FAMA meeting at the end of November 2019 at the exhibition grounds in Essen. Sofia Zindler has now successfully finished her dual study program at HMC.
Sofia, how does it feel to have won this award?
Wonderful! It was an indescribable feeling – that all the work and effort I invested into my thesis over the three months ultimately paid off beyond just officially passing and graduating, and then with being awarded with such a valuable award. In addition to that, the relevance of my subject gained recognition, which is of course very pleasing to me as well.
Could you give a brief description of what your bachelor’s thesis is about?
Indoor analytics enables a wide range of applications for data collection and evaluation, such as measuring the flow of visitors or tracing objects or persons in closed premises. If the positioning technologies like beacons, Wi-Fi, and camera systems are used properly, this results in countless possibilities for exhibition companies, visitors, and exhibitors to make use of the data, which could in turn result in increased added value for everyone involved: customers are better understood, products and services are placed in a more targeted manner, and income can be increased.
What got you into this subject?
I read an article about shopping centers, airports, and universities that had digitized their buildings, thereby enabling users to better navigate their ways around the interiors. I found it so exciting that I kept researching and asked myself how I could apply the subject to the exhibition sector.
Why is the subject so important?
The subject is current and important because digitization will force all companies, now and in the future, to adapt their offers to the changing framework conditions of the digital economy as well as the new requirements of customers, as well as to support their offers with digital services. For exhibitions in particular, this means finding methods early on for how the format can be digitally supported so that it can continue to exist in the future with its characteristics as an analogue and personal place for industries to come together.